Creative Communications with Te Taumata Toi-a-Iwi

Te Taumata Toi-a-Iwi is the regional arts trust for Tāmaki Makaurau. In this webinar, Jane Yonge and Jennifer Cheuk from Te Taumata talk about the development of the trust’s communications over the last five years.

Te Taumata Toi-a-Iwi was established in 2001 by the Auckland and Manukau Councils to support the Auckland region’s arts, culture and creative sector. Over nearly 20 years the trust supported programmes and initiatives to support the arts and culture of Tāmaki Makaurau. In 2019, the trust rebranded from ART – the Arts Regional Trust, took the te reo name to the trust by Sir Hugh Kawharu when the trust was founded, and launched a new strategy which saw the trust move from supporting individual development and activities through grants, to investing in sector development. This required the trust to build and maintain an understanding of the sector’s current and emerging needs and encourage a strategic and collaborative response to those needs.

Over the last five years, an active communications programme has helped the trust develop relationships with key sector stakeholders that have been critical to the fulfilments of the trust’s kaupapa. This has included building a strong social media presence on platforms such as Instagram and LinkedIn, and developing a web hub, Arts Action Now, to anchor key sector advocacy initiatives.